Privacy Policy

Last updated: June 29, 2026  ·  Plus Ultra Limited  ·  Company No. 80642335

This Privacy Policy describes how Plus Ultra Limited ("we", "us", or "our"), a private company incorporated in Hong Kong SAR under the Companies Ordinance (Chapter 622), Company No. 80642335, collects, uses, and shares information about you when you visit or make a purchase from our store.

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies. As you browse, we also collect information about the pages or products you view and how you interact with the Site.

When you make or attempt a purchase, we collect:

• Name, billing and shipping address
• Payment information (processed securely via Stripe — we never see your card number)
• Email address and phone number
• Order details and transaction history

2. How We Use Your Information

• Fulfil orders (process payment, arrange shipping, send invoices and confirmations)
• Communicate with you about your order
• Screen for potential risk or fraud
• Send marketing communications where you have opted in
• Comply with applicable legal obligations in Hong Kong SAR
• Improve and optimise our Site

3. Payment Processing

All payment transactions are processed through Stripe, Inc. via TLS encryption. Plus Ultra Limited does not store, access, or retain any full payment card data. Stripe's practices are governed by their Privacy Policy at stripe.com/privacy.

4. Sharing Your Information

We share your information with Shopify to power our online store, and with Stripe to process payments. We do not sell, trade, or transfer your Personal Information to third parties for marketing purposes. We may disclose information to comply with applicable laws, respond to lawful requests, or protect our rights.

5. Behavioural Advertising

We may use your Personal Information to deliver targeted advertisements we believe may interest you. You can opt out at aboutads.info/choices.

6. Data Retention

We maintain your Order Information for our records unless and until you request deletion. Data is retained in accordance with applicable Hong Kong laws and our legitimate business interests.

7. Cookies

We use cookies and similar technologies to track activity on our Site. You can instruct your browser to refuse all cookies, though this may limit some Site functionality.

8. Your Rights

Residents of certain jurisdictions (EEA, UK, California) may have rights to access, correct, update, or request deletion of their personal information. Contact us at the details below to exercise any of these rights.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page.

10. Contact Us